Built around Bentonite Clay: a natural mineral with real function. We removed the excess, the additives, and the overpromises. What’s left is a product that’s simple, effective, and designed to make sense. Luca is clarity made simple, (at least) twice a day. For people who read labels. Who want better, not more. Who believe a small ritual can set the tone for something bigger. Light on the label. Clear in the routine.